US-based electricals retailer Best Buy will launch a new store in Enfield, north London this bank holiday weekend with a four-day sale, it was announced today.
Best Buy had previously been reticent about whether the store opening would continue on schedule following the riots and looting experienced in the area two weeks ago but with life in the area returning to normal since the disruption, the unveiling will go ahead as planned.
For the launch the usual promotional mix of discounts, exclusive offers and gift cards will be available to the first customers at the new outlet, with £100s to be saved on several HD TVs, games consoles and tablet devices.
Carl Milton, General Manager at Best Buy Enfield, said: “The whole Blueshirt and Geek Squad team here in Enfield has been looking forward to opening for business.
“This August bank holiday we’re going to open as planned and offer some great family fun for the community which we hope will be enjoyed by locals.”
Enfield was one of the worst affected areas during the national riots which started in nearby Tottenham on Saturday August 6th 2011, with retail properties taking the brunt of the damage inflicted during the criminality.
A delay to the launch date would have been a blow to the retailer which has seen its expansion plans for the UK already slowed by the difficult trading environment this side of the Atlantic, and Enfield will be only the 11th outlet opened by Best Buy in the UK since it arrived on these shores in April last year.
Milton added: “We hope to see people come out in support of the local team who have done a sterling job to get the store ready and have a fun time enjoying the entertainment.”
To coincide with the unveiling, Best Buy will be donating £3,000 to local charity The Friends of Cheviots which provides services to disabled people and their families in the Enfield area.
Sue Roberts, Centre Manager of Cheviots Children’s Centre, and local boy Leo Turner will cut the ribbon on the store on Friday August 26th at 09:00 BST.