Mod fashion retailer Pretty Green has taken a permanent lease on its store on Ingram Street, Glasgow, it was confirmed today.
The brand, which has been in the city since December 2010, is paying £90,000 per annum on the 4,080 sq ft bricks and mortar unit for at least five years.
Pretty Green is the brainchild of former Oasis frontman Liam Gallagher who initially launched the company as a fashion label.
It began to start trading as a retailer last year with the launch of pop-up stores at the Glasgow site, in Manchester and on Carnaby Street in London.
Today’s announcement comes as some much needed good news for the retailer after its Manchester store was targeted by looters during the riots which erupted across London on Sunday and Monday and reached the city in the north-west the following day.
Isla Monteith, of the property agents involved in the deal Cushman & Wakefield, said: “Pretty Green is one of the surprise success stories in a challenging retail market place, establishing a significant presence within a very short space of time, as much because of the star quality of the clothes as the famous name behind them.
“Ingram Street is the ideal location for them because the brand sits well alongside designer stores like Mulberry and Cruise but it also benefits from being close to the Merchant City with its trendy restaurants, bars and clubs.”
Fashion at the store includes shirts, denim, accessories and outerwear, with T-shirts costing around £35 and tailored jackets retailing for up to £450, and sales are reported to have been strong .
Away from the numbers, Pretty Green has also attracted a host of celebrity supporters and Gallagher’s close friend and mod rock legend Paul Weller has recently launched a new range which he designed for the label.
Famous names spotted in the crowd of its London store since it opened last August include Formula 1 driver Lewis Hamilton and boxer Amir Khan, adding to its reputation.
No announcement has been made on the future of the two other stores as of yet but Glasgow and Pretty Green certainly seem happy together right now and Gallagher will be hoping that there is no slowdown in trade going forward.
Monteith added: “This is a fantastic vote of confidence in Glasgow from Pretty Green who obviously see the brand as having a great future in the city. Oasis were discovered in Glasgow so it is great that the association with city is continuing.”