Video games retailer Game Group has signed a partnership deal with Sony Computer Entertainment Europe (SCEE) to sell digital games across its store network.
From today 42 Game stores in the UK will offer a range of digital titles for Sony’s Playstation platform, which will include full game downloads, add-ons and subscription to online multiplayer gaming network & digital delivery service the Playstation Network.
By mid-September all 620 UK stores will be offering the full range of 50 digital gaming titles, including God of War Collection and Wipeout Fury, and the retailer hopes to extend the service to its European outlets in the near future.
Ian Shepherd, Game Group CEO, said: “This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products.
“The partnership reflects the close and long standing relationship between Game and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers.”
Game has been attempting to shift emphasis towards multichannel retailing and digital products in recent months, after Shepherd announced in February the firm’s intention to offer every aspect of the gaming experience through its services.
Pre-tax profits fell £61.1 million in the retailer’s full-year ending in January but it claimed an improvement in trading in the 19 weeks leading up to June 11th 2011 despite total sales falling 11.3 per cent year-on-year.
Game already offers 1,200 digital products across its European store portfolio but this new partnership with SCEE will make it the biggest retailer of digital games across the continent.
Robert Fisser, Vice-President of Sales and Commercial Development at SCEE, said: “We are excited by the partnership with Game, which will see over 6,000 in-store sales associates promoting the fantastic content available on PlayStation Network to a new audience of over 3.5 million customers each week.”