Clintons continued to reshape its senior management team this week with the appointment of Tim Fairs as its new Marketing Director.
In a statement published today, the gift & card retailer described Dixons’ ex-Head of Marketing as “an industry veteran” and revealed that his immediate task will be to help boost sales and modernise the company’s profile.
While at electricals specialist Dixons, Fairs was responsible for launching its new tech support service Knowhow and he has also previously held roles at Virgin Retail and Comet during a 20-year career in retail.
Clintons has seen sales significantly fall during the last 18 months, but is currently undertaking a number of initiatives to try and turn around its fortunes, such as launching a more interactive website and unveiling a number of new look stores complete with touch screen technology.
Clinton Lewin, Group Managing Director, said: “Tim has an impressive track record for implementing game changing strategies and at this pivotal stage for the business it’s evident I know that Clintons will benefit from his experience.
“Tim’s role will encompass all aspects of the customer proposition; from managing our customer insight to help inform the service we give to customers both in store and online, to our pricing, ranging and promotional strategy.
“He will also be developing a new look and feel, creating a more contemporary approach for the Clintons brand that resonates with our customers and colleagues alike.”
The ongoing changes at Clintons saw the retailer hire Starbucks UK & Ireland Managing Director Darcy Willson-Rymer as its new CEO last month.
Once he begins work in October Willson-Rymer will work closely with Clinton Lewin, who will focus on the retailer’s property portfolio, leaving Founder & Chairman Don Lewin to take the role of Non-Executive Chairman after he decided to take a less hands-on role at the company.