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Banana Republic to join M&S in Paris


Fashion retailer Banana Republic is set to open its first store in France later this year as parent company Gap Inc continues its European expansion.

The new 15,953 sq ft outlet will be located on the famous Avenue des Champs Élysées, close to the new Marks & Spencer, which is also set to open before the end of 2011.

Early December has been earmarked for the unveiling of the Banana Republic Paris store, and the decision to open in France comes after the US-based company has enjoyed initial success with its first forays into bricks and mortar with the brand in both the UK and Italy.

Stephen Sunnucks, President of International at Gap Inc, commented: “With loyal customers across Europe, both in our stores and online, we are confident that Banana Republic’s proposition of affordable luxury will resonate well with Parisian customers.”

In 2010, as part of a major e-commerce drive by Gap Inc, Banana Republic launched its inaugural European transactional website, which now serves a total of 21 countries including France.

Today’s announcement would suggest that the retailer’s products have been popular with French customers during the first 12 months of it’s e-tail operation running in Europe.

Banana Republic’s Paris store design is set take inspiration from its surrounding French architecture, with many of the building’s original architectural details being retained and updated, but it will connect back to America through an exhibition of iconic imagery curated by photographer Michael Hoppen.

“The store will offer the best of ‘city style’ that appears in our stores in all our hub cities – from New York, to Tokyo, London, Milan and now, in Paris,” explained Sunnucks.

“Combining affordable luxury with impeccable service and Avenue Champs Elysees, this store is set to become a ‘must-visit’ destination for the Parisians and visitors alike.”

Published on Tuesday 30 August by Editorial Assistant

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