Express & logistics specialist DHL, which provides supply chain services to a number of leading retailers, has agreed to sponsor Premier League champions Manchester United in a deal reportedly worth £40 million to the football club.
The new four-year contract will see the DHL logo appear on United’s training kit worn by all first, reserve and youth team players during domestic competitions, and adds to the existing relationship which sees DHL act as the team’s official logistics partner.
It is the first time that the 19-times winners of the English top flight have had an official sponsor for their training kit and the deal highlights the astute commercial awareness shown by the club in recent years that has allowed them to become one of the richest clubs in the world.
Manchester United’s CEO David Gill said: “This deal breaks new ground in the English game.
“We are delighted that DHL has extended its partnership with the club to include the training kit. DHL’s global presence and international standing are a perfect fit for the world’s most popular football club.”
United play their second Premier League match of the season at home to Tottenham Hotspur this evening, having started their domestic campaign with a 2-1 victory over West Bromwich Albion last weekend.
To mark the new partnership between DHL and the football club, and as part of the team’s celebrations of its record-breaking 19th top-flight championship win last season, the logistics firm will deliver specially-commissioned commemorative scarves to around 73,000 fans watching tonight’s match at Old Trafford.
Until last season Sir Alex Ferguson’s side jointly held the record for English league titles with north-west neighbours Liverpool, who still lead their arch rivals five to three when it comes to being champions of Europe.
DHL, which recently secured supply chain services contract renewals with department store groups Debenhams and House of Fraser, originally established a partnership with United in 2010 and supported their pre-season tour to the US earlier this year.
John Pearson, CEO DHL Express Europe, commented: “We’re delighted to be extending this strategic partnership which will see DHL getting more involved in the behind the scenes operations of Manchester United and supporting the club in its continued success.”