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Sainsbury’s unveils ‘Live Well For Less’ campaign


Leading supermarket Sainsbury’s has unveiled a new ad campaign today, encouraging healthy eating whilst promising value for money.

The ‘Live Well For Less’ represents a new customer commitment to provide ethically-sourced products at competitive prices, as the grocer also aims to reduce waste by redesigning its packaging.

Debuting on television via the ITV1 channel tonight the major marketing campaign will also run across print, broadcast and online mediums over the coming weeks.

Sainsbury’s announced earlier this year that long-time face of its ad campaigns, celebrity chef Jamie Oliver, was to part company with the supermarket after an 11 year partnership.

Since this decision, the company has shown a commitment to improve many aspects of its customer service, including a trial of a brand match scheme in Northern Ireland and the continued roll out of its click & collect service.

Mike Coupe, Sainsbury’s Group Commercial Director explained that the new campaign was aimed at offering cash-conscious shoppers cheaper healthy options.

“Sainsbury’s Live Well for Less marks a huge step forward in how we deliver to our customers,” he said.

“We know that budgets are under more and more pressure but people still want to have the quality products and goods that they can trust.

“Live Well for Less will drive everything we do. We are not resting on our laurels, we are ensuring that we will help customers to enjoy competitive prices, without compromising on quality or values.”

Published on Thursday 15 September by Editorial Assistant

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