The Co-operative Group yesterday announced a new partner as part of its intention to improve its new e-Pharmacy website.
Working alongside Broadbank, a leader in brand information and imagery, the organisation hopes to target consumers online who may not visit one of its 774 branches in the UK.
Co-operative Pharmacy is Britain’s third largest pharmacy chain, and aims to offer 7,000 different products on its website over the next 12 months, including leading brand healthcare, beauty, electrical and gift items, as well as its own brand range.
An online doctor will also be available for advice and consultations.
Rick Bennett, E-Buyer for the Co-operative Pharmacy, explained that the new partnership would allow the retailer to focus further on its customers.
“Using Brandbank’s services allows the Co-operative Group to manage our in-house resource a lot more effectively, freeing up time to improve the website and deliver what the customers demand,” he commented.
“From a technical perspective, the Brandbank service means that we have to undertake minimal maintenance of product content and imagery.”
This development follows news that the employee-owned business, which saw a profit decrease of 20 per cent year-on-year for its first-half period ending July 2nd 2011, has donated £100,000 to the High Street Fund to aid retailers and small businesses affected by the August riots.