Sales figures at John Lewis last week increased by 7.1 per cent compared to the same week last year, thanks to robust spending over the bank holiday period.
Trading for the period was boosted by back-to-school shoppers, as children’s shoes reported a record week and were up 16 per cent on last year.
The retailer noted that growing popularity in shopping for school essentials had resulted in an increase in sales through partner-assisted customer transactions, as well as overall use of the click & collect service.
Johnlewis.com performed admirably, taking their second-highest weekly sterling amount since the full trading year began, achieving a 38.1 per cent increase on the same period in 2010.
Lesley Ballantyne, Director of Operational Development at John Lewis, hopes that upcoming events will have a positive impact on the department store’s strong sales.
“Next week sees the opening of John Lewis Stratford City, with the London 2012 Olympic Games now less than a year away,” she said.
“The shop looks stunning and is something for the division to be truly proud of.”
The retailer is set to offer new innovations and store concepts when the new shop opens on Tuesday, allowing customers to interact with electricals, homeware and fashion products, as the company begins its £250 million investment in existing department stores, new shop openings, e-commerce and infrastructure during 2011.
Restructuring the homeware section has already begun in other stores, where new stock and improved lighting has apparently inspired customers to make non-essential purchases. These developments have resulted in a 2.6 per cent total sales increase for the home sector for last week.
Speaking at the time of the announcement of the new concept stores, Peter Ruis, Buying & Brand Director at John Lewis, welcomed the modernisation.
“John Lewis has long been famous for home and this new concept really pushes our contemporary credentials,” he said.