Fashion retailer Footasylum has announced the launch of a fully transactional m-commerce site, as consumer interest in shopping via mobile phones continues to grow.
Managed by mobile and Facebook commerce provider One iota, the site follows the launch of Footasylum’s Facebook store in July.
The in-store and online retailer will complete its dedication to digital offerings later this week by launching an iPhone application.
The site uses HTML5 and CSS3 technology, as well as optimised express check-out processes, and offers location-aware browsing and promotional management with the entire solution fully integrated into Footasylum’s back office systems.
One iota’s CEO Damian Hanson commented: “We’re delighted to launch Footasylum’s m-commerce solution.
“Our modular software as a service offering is proving to be extremely successful, as it takes away the technology and innovation headaches and allows clients to sell quickly across new channels and focus on what they do best.”
The site takes users across all channels live and follows a number of m-commerce offerings from other well-known retailers, most recently Best Buy Europe, which launched a fully transactional site for use on smartphones at the end of last month.
Footasylum was one of the main retailers affected by the riots which spread across Manchester city centre in August, having started in north London the previous week.
With criminals targeting companies such as JD Sports and Footlocker nationwide, the attack on Footasylum’s outlet in The Arndale shopping centre was one of a long line of offences against retailers selling the latest trainers and footwear.