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E-tail skincare specialist has been voted the best UK online store in a survey of over 14,000 shoppers, it was revealed today.

Consumer magazine Which? asked respondents to rate 75 of the most popular retail websites, and Liz Earle came top with an approval rating of 92 per cent, whilst the website for department store group John Lewis came second with a score of 89 per cent.

Home & DIY retailer B&Q came bottom of the pile with a score of just 51 per cent, and Which? found that the most common annoyances for online shoppers are paying for delivery and a lack of promotions.

A statement from Which? read: “The cheaper prices available at online shops were cited as members’ biggest reason for shopping online, while the biggest bugbear with online shopping is paying a high price, or having to pay at all, for postage and packing – 41 per cent of members said they found this irritating.”

The online beauty firm was set up in 1995 by author and TV presenter Liz Earle and retail professional Kim Buckland, creating natural skincare products.

In 1996 the company’s range of products was sold on home shopping channel QVC on the first time, by 2002 they had set up a transactional website, and this year they were named Best Online Retailer at the Which? awards.

Published on Tuesday 18 October by Editorial Assistant

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