Men’s clothing retailer High & Mighty is going from strength to strength despite the general downturn on the British high street, and Managing Director (MD) of the firm Gill Politis is planning for growth in the year ahead.
The company, which sells fashion items for large and tall men, is apparently benefiting from its position as a niche retailer, and could also have been indirectly aided by the rugby World Cup which has been taking place in New Zealand over the last month.
“We are trading extremely well with double digit growth even on like-for-like stores,” Politis explained to Retail Gazette.
“Our offer and store format is attracting people in despite of the malaise on the high street as we are a niche retailer with destination shoppers.”
High & Mighty is part of home shopping company N Brown Group, which also owns lingerie specialist Figleaves.com and plus size women’s retailer Simply Be, and yesterday reported a 5.9 per cent rise in first-half profit before tax of £44.8 million.
The men’s clothing business has recently opened its 19th UK store and it has plans for six more in the coming months, which conflicts with many retailers’ strategies, such as Mothercare and Thorntons, that involve closing down shops in the year ahead.
Politis said that the new properties, which are planned for the east midlands, south-east and outlying areas of London, will give the retailer “better coverage across the UK”, working alongside its burgeoning multichannel operation.
“The online business is improving monthly and our customers have responded well to the new website launched in February this year,” she added.
“We will continue to develop the site with a lot of enhancements which will launch over the next six months.”
The High & Mighty MD argues that her company’s sales and profits are “well above expectations” and are ahead of last year’s figures, and the business’s heavy presence surrounding the current rugby World Cup could arguably have had an impact on trading.
Former England rugby player Ben Cohen is a brand ambassador for the retailer, and the company looks to promote itself in the rugby media on a regular basis due to natural synergy between its products and this particular sporting community.
“Rugby represents a great sport that aligns itself to our products as do other size-related activities where people struggle to get good quality clothing that fits, particularly branded clothes,” Politis commented.
“We have actively advertised in rugby media to promote our brand and clearly the use of Ben Cohen is pivotal in this as both a highly respected ambassador and until recently a top-class player.”
England’s rugby team may be coming to terms with its worst ever World Cup performance which culminated in quarter-final defeat to France last Saturday, but High & Mighty is riding high on the back of promoting its products within the sport.
Politis and her team will be hoping the scrum of shoppers looking to buy their products continues to gain momentum in the run-up to Christmas.