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Waitrose sales up 11.7% as focus turns to Christmas


Upmarket grocer Waitrose reported an 11.7 per cent growth in sales for the week ending October 15th 2011, compared to the same period last year, as the autumnal weather prompted consumers to buy seasonal products.

While cold-weather foods such as lamb joints and ready meals sold well, the notable sunshine saw customers purchase salads, soft fruits and new potatoes.

Seasonal products performed particularly strongly however, as the retailer looks to focus attention on festive items in the run-up to Christmas.

Sales of mince pies were up a staggering 80 per cent on last year, while Christmas gift sales rose 31 per cent as shoppers prepare for the festive season in good time amid economic struggles.

Following the launch of a new value campaign, which sees thousands of Essential Waitrose products being offered at competitive prices, sales of the range saw an increase of 13 per cent last week compared to the same week in 2010.

As well as this commitment to value, the supermarket also seeks to improve corporate responsibility, focusing efforts on ways to decrease its environmental impact.

Explaining the move, Marketing Director at Waitrose Rupert Thomas said: “The week saw us underline our environmental commitments with the announcement that the majority of our car parks will get electric vehicle charging points by early 2013.

“This is the largest commitment of its type by a UK supermarket and paves the way for would-be green motorists to enjoy easy access to charging points across the country.”

Published on Friday 21 October by Editorial Assistant

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