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E-tail giant eBay to launch fashion campaign


Online marketplace eBay is set to unveil a new fashion advertising campaign to promote its Fashion Outlet today.

Showcasing garments from fashion retailers including House of Fraser, Office and La Redoute, the campaign will feature autumn/winter collections under the strapline: “The clothes you love direct from the brands you love”.

Unveiling plans for the marketing drive, the e-tailer explained that advertisements will appear on billboards in the UK’s largest shopping cities as well as in print from tomorrow.

Launched in April last year, eBay’s Fashion Outlet has proved successful, offering customers items from brands such as Superdry, Bench, Ted Baker and Jigsaw at up to 70 per cent off.

The campaign will also feature a social media element as the company aims to target fashion enthusiasts via its Facebook page. With home & DIY specialist Homebase today launching its new Facebook and Twitter pages, it is clear that retailers view social media as an important way of boosting customer engagement via online channels.

Miriam Lahage, Vice President of Fashion for eBay, pointed out that the fashion category of the site is outpacing the market, with transaction volume growing 30 per cent year-on-year over 2010, with over four million customers visiting the site each month.

“We’re attracting growing numbers of shoppers to our fashion category as consumers want to choose from a huge selection of products, from the brands they know and love, at great prices,” she explained.

“Our latest campaign showcases the unique fashion offering available on our site - only on eBay can you get the combination of the biggest brands and the best of the high street, combined with that special vintage find, and that illusive top from last season.”

Published on Monday 03 October by Editorial Assistant

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