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M&S TV launches presenter competition


High street giant Marks and Spencer (M&S) is searching for a TV presenter for its online TV channel, it was announced today.

M&S is offering customers the chance to upload videos to a dedicated page run by video agency Adjust Your Set, which runs the current video channel M&S TV, explaining what they like about the retailer and why they are suited to the role.

Once the first stage of applications has been completed, a shortlist of ten finalists’ videos will be showcased on the dedicated competition webpage and competitors will then film further challenges to prove their presenting skills.

In order to maintain customer integration, visitors to the site will then be able to vote for their top three contestants and a judging panel will be in place to choose the eventual winner.

This announcement follows news that the retailer is working in conjunction with ITV, as the exclusive fashion partner for hit show The X Factor. To further promote this partnership, the winner of the competition will receive two tickets to the X Factor final and will interview the M&S X Factor stylist, Kate Halfpenny.

As well as this, the winner, to be announced on November 23rd, will receive a contract to appear as the M&S TV presenter.

Chris Gorell Barnes, CEO of Adjust Your Set, explained the concept behind the competition.

“M&S TV Presents… taps into this customer loyalty by allowing a real-life M&S customer, already passionate about the retailer, to tell the brand stories and drive conversation,” he said.

“The success of M&S TV has built a loyal online following and we’re excited to see where this will lead the multichannel brand.”

The bespoke online TV channel was launched in 2009 as part of the retailer’s ongoing dedication to increasing multichannel strategies.

Online sales through M&S Direct grew 13 per cent in its first quarter, the 13 weeks to July 2nd 2011, following a 31 per cent increase for the full 2010/11 financial year.

Speaking at the time, CEO Marc Bolland said: “In November we set out our plan to grow M&S into a truly international, multichannel retailer.

“We have made good early progress and are focused on both trading the business in the short term and on delivering against our long-term targets.”

Published on Monday 03 October by Editorial Assistant

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