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Uniqlo installs unique video displays in flagships


International fashion retailer Uniqlo has today announced the completion of a series of significant audio/visual (A/V) installations at its flagship stores in London and New York.

Both stores now showcase more than 300 LCD video displays and 175 speakers which envelope the spaces with a wave of sound and sight, as well as custom LED video installations in the glass elevators and storefront windows.

Developed by global A/V company PlayNetwork, the new installations fit well with Uniqlo’s reputation for cutting edge retail theatre and in-store design.

Kensuke Suwa, Director of Global Marketing for Uniqlo, said: “Audio and visual systems are an essential element of our store environment and the innovations featured in our new flagship stores illustrate our commitment to quality and the customer experience.”

Although the retailer’s flagships either side of the Atlantic ocean are their only outlets to feature PlayNetwork’s full design concept, elements of the prototype are to be installed in Uniqlo’s stores worldwide.

The retailer’s showcase shops on London’s Regents Street and Fifth Avenue in New York only opened last month, and another innovative outlet from the company was unveiled at the new Westfield Stratford City shopping centre on the outskirts of the UK’s capital.

Like many of the larger stores at Westfield Stratford, Uniqlo’s unit makes full use of open spaces and innovative design to try an entice shoppers inside.

Darrell Champagne, Executive Vice President of Operations for PlayNetwork, commented: “Uniqlo has a tremendously talented store design team who understand A/V systems can be conduits for consumer inspiration.

“Our ultimate goal is to execute a unique, high-quality consistent global entertainment experience for UNIQLO and we’re very proud of their NY flagship stores.”

Published on Tuesday 01 November by Editorial Assistant

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