Department store group John Lewis has today announced that it has seen a total sales increase 9.9 per cent on the same week last year, performing well across the board.

All departments saw an increase with electricals reporting a resounding 28.2 per cent rise in the week to June 29th 2012.

The Communication Technology department fared particularly well, reporting a 78.2 per cent rise in sales in store and a staggering 93 per cent increase on the year from its online sales.

Apple products had their most popular week ever at the department store and like-for-like sales of e-readers jumped 78.2 per cent over the period.

As predicted by the retailer in last week‘s report, the start of its clearance sale can be credited for the Fashion department‘s 6.9 per cent rise in sales on last year.

Womenswear lead the way with a 9.9 per cent boost in sales thanks to a 36 per cent lift in wholesale brands.

Regionally, Poole continued to outperform other stores as total profit soared 26.8 per cent, while Swindon and Trafford saw a 13.7 per cent and 7.3 per cent rise respectively.

Peter Ruis, Buying and Brand Director at John Lewis, praised the high-performing individual stores and hopes that the clearance sales will continue to be an attraction for its customers.

He commented: “With three days under our belt, it‘s a little too early to call our Clearance performance, but good availability and second markdowns at the end of the week give us a great opportunity for another strong week of trade.”