Luxury fashion brand Jaeger has appointed Jsen Wintle and Sheila McKain-Waid as Creative Directors for Menswear and Womenwear as it strengthens its premium fashion offering.

Wintel, who operated a luxury menswear business for nine years and designed several lines for Marks & Spencer, will report to Caroline Lee, Director of Menswear and E-Commerce and joined in September.

Having spent three years at luxury fashion brand Daks as Head of Design, McKain-Waid will report to Liza Webb, Director of Womenswear and will join Jaeger in November.

Commenting on the appointments Colin Henry, CEO said: “I‘m delighted to welcome Jsen and Sheila to Jaeger as we continue to strengthen the creative team. This injection of luxury expertise demonstrates our commitment to developing a strong premium womenswear and menswear offer.

“With Sheila we are getting world class creativity and great luxury expertise for our core area of womenswear. Jsen has a rich and extensive experience in luxury menswear design as well as having run his eponymous label Wintle. I‘m immensely excited about all the ideas they will collectively bring to the brand.”