New York firm Rakuten Marketing is rolling out a new omni-channel platform called ‘Cadence’ as it unifies its marketing offer.
Cadence – which is defined as ‘balanced rhythmic flow’ - provides an overview into real time performance so brands can see which channel provides the strongest results.
“Rakuten Marketing will use a variety of technologies, as well as the insights of highly experienced service teams to support the evolution of digital marketing as it responds to the ever-changing demands of modern consumers,” said Yaz Iida, CEO of Rakuten Marketing.
The company says the new platform will let marketers see how many times a customer is exposed to a message before making a purchase and what the cost of customer acquisition is.
Alessio Rossi, vice president of Interactive Marketing, Lancôme Paris said he was “confident” that the streamlined approach would allow Lancôme to achieve greater results online and offline.