Cards and stationery retailer, Jolie Papier, has opened its first store in the UK at Bluewater with a 1,800 sq ft store on the upper Rose Gallery.
The store stocks a full range of premium cards, stationery, wrapping paper and gifts.
Jolie Papier is the latest in a series of international brands to open at Bluewater this year, following Victoria’s Secret, Pink, Adidas HomeCourt and Five Guys, all of whom have launched at Bluewater in the last three months.
This news also coincides with a strong April for Bluewater, during which sales increased by 7.3 per cent compared to the same time last year.
Guy Thomas, Head of Retail Leasing at Lend Lease said: “The opening of Jolie Papier adds another great international brand who have chosen to recently open at Bluewater.”
Jolie Papier is owned by Schurman Retail Group, the US company that acquired Clinton Cards in 2012.
CBRE and DTZ acted for Bluewater.