Preppy fashion retailer American Apparel (AA) has sacked chairman and CEO Dov Charney after persistent allegations of sexual misconduct forced them to declare its intention to oust him.

AA, knows for its expensive brand of plain t-shirts and for making all its garments in the US, said Charney has been suspended as president and CEO, effective immediately.

“We take no joy in this, but the board felt it was the right thing to do,” said Allan Mayer co-chairman. “Dov Charney created American Apparel, but the company has grown much larger than any one individual and we are confident that its greatest days are still ahead.”

John Luttrell, who has been sworn in as interim chief executive officer, said American Apparel would remain committed to its sweatshop-free, Made in USA manufacturing philosophy.

Prior to joining American Apparel, Luttrell served as executive vice president and chief financial officer of Old Navy, The Wet Seal and Cost Plus.