The global online grocery market is set to grow around 50 per cent from £21bn to £31bn in just two years as consumers continue to embrace internet shopping.
Sights of supermarket delivery vans will be ever more common on Britain’s high streets as retailers and brands adapt to new consumer behaviour.
But the internet taking spend away from bricks and mortar stores “is one of the biggest misconceptions,” said Kantar Worldpanel. “Having an online offer helps retailers to secure additional revenue.”
The report found that the UK is the “trailblazer” of the European online grocery market as shoppers buy food online once a month and spend a surprising five times more than in-store. Consumers in South Korea, France, China, Portugal and Spain spent twice as much online compared to physical shops.
While the UK has more online grocery shoppers than anywhere in Europe, France is set to overtake the UK by 2016 with its hybrid click and collect service Drive showing impressive growth.