A group of influential retailers have joined an e-commerce firm‘s advisory board.

The PrismaStar board will initially consist of Steven Esom, chairman of the trading arm of the British Retail Consortium, Stephen Robertson, former Group MD of B&Q Direct and former Datanomic chief Jonathan Pell

Robertson has previously served on the board of B&Q as well as being group managing director of B&Q Direct and Screwfix Direct. He is currently chairman of business support organisation Business West.

Stephen Robertson commented: “PrismaStar is a remarkable new technology company which is creating clear benefits for its clients and has major growth potential. I am very pleased to be joining their Advisory Board to provide insight into retail markets and beyond.”

The firm works with retailers such as Tesco, Very and Currys to improve product data quality, guided selling and customer insight.