Argos‘ latest foray into the post-digital retail world is to offer eReceipts, set to be roll out across 750 stores.
The retail giant replaced its in store catalogues with iPads earlier this year.
This latest move will put Argos alongside Apple‘s retail offering in being the only major retailers to offer electronic receipts with over the counter purchases.
“We are very excited about this initiative, especially as trials have been well received by colleagues and customers alike,” said Stephen Vowles, Marketing Director at Argos.
“Customers love it because they feel reassured that they have a record of purchases without cluttering up their wallets, and colleagues appreciate the benefits which enable them to provide an even more convenient service to customers.”
Argos sees this as another milestone in its five-year Transformation Plan to become a digital retail leader, which includes national roll outs of other innovations including the eBay partnership and ‘Hub-and-Spoke‘ distribution network.
The platform also provides Argos with a powerful new channel to enhance communication with its customers, and provide them with more relevant offers in future.
eReceipts, CEO Andrew Carroll, added, “Our ability to integrate the eReceipts software with all 750 Argos stores shows how retailers, no matter how large or small, and regardless of their existing POS environment, can utilise digital receipts to understand and engage with customers with minimal effort and complexity.”
Argos is the UK‘s largest high street retailer online with around 123m customer transactions a year through its stores. It had 738mn website and app visits in the 12 months to February 2014.
