Scandinavian young fashion retailer Lindex, will open its first ever UK-based flagship store at midday, March 27, at Westfield Stratford City. To celebrate the opening, the retailer has also released a new mobile app for British customers, offering them the chance to win prizes, while raising consumer interest in the brand.
New concept interior design
Lindex London’s interior design will reflect the brand’s Scandinavian heritage and give customers a “look and feel” brand experience.
Henrik Rosenlund, Store Concept Manager at Lindex said, “We have transformed the space for our international customers and are very satisfied with the new concept. The interior really elevates the in-store assortment and gives customers the best shopping experience.”
Custom designed for the store, the interior consists of bright colours, different shades of white, touches of black and wood to give it a Northern European ambiance. In addition, red accents and details throughout the store reflect the brand’s trademark and logo. The simplicity of the interior and the sustainable design and quality are other details that reflect the brand’s ethos.
“We look forward to revealing the new interior design in London and gradually implementing elements of it in our stores internationally”, says Henrik Rosenlund. The space has ceilings measuring seven metres high, which gives visitors a superb and inspirational first impression and a warm welcome to the store. It also has an advanced point of sale solution making it simplier to collect goods ordered at lindex.com, as well as submitting garments for recycling.
Ahead of the stores’ opening, Lindex released a new UK market mobile app, offering the UK the latest in gamification. Unique prizes are used to draw potential customers to the chain’s first London store.
Lena Provén, Area Manager UK Lindex said: “With this app, we hope to engage audiences in a fun and interactive way, while also presenting Lindex fashion range. Fashion is fun!”
Prior to today’s event, thousands of visitors to the shopping centre have been able to participate in the brand’s new app on a gaming screen positioned on the store’s front. For those who get hooked, they can continue to play the app at home.
“We want to arouse peoples’ curiosity in our brand, given that it’s new to many Londoners. By taking advantage of the natural flow of visitors outside our store, we hope to capture their attention with this fun game,” Lena Provén said.