EE has announced the launch of EE Power, a free portable smartphone charger with unlimited swaps in store, available to all active customers on mobile and broadband plans in the coming weeks. The scheme is designed to ensure that EE customers stay charged at all times with ‘never ending power’. EE Power is the latest initiative to demonstrate the brand’s commitment to reward all new and existing customers and forms part of EE’s plan to become the number one network for service.
From launch, EE customers will be able to pick up a free Power Bar in any EE store by requesting a unique code via text. Once the EE Power Bar has been used to charge a device, customers can recharge the portable battery themselves or, if out and about, they can swap it for a fully-charged replacement bar at any EE store nationwide – for free and as many times as they like.
It has been just over two years since EE introduced 4G to the UK and network usage has grown exponentially in this short period. Video streaming and social media engagement now accounts for over 50% of all data use on EE’s network as customers access more content on the move. However, this increased activity comes at a cost to battery life and recent research shows that there is a genuine consumer need for more power with nearly 60% of UK smartphone users claiming their battery doesn’t last a full day and over half of all smartphone users wishing there were more ways to charge their phone in public places (this rises to over 70% of 18-24 year olds).
Pippa Dunn, Chief Marketing Officer EE, comments: “Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”
EE Power will be offered to customers with a 30 day, 12, 18 or 24 month plan, whether for mobile or fixed line and broadband services. Pay As You Go customers can also participate, however, before qualifying for the offer they must have been with us for at least three months