ASOS has ranked the highest when it comes to organic Google searches for men and women’s fashion, according to new research.
In the new Fashion Search Performance Report, compiled by marketing agency MediaVision, the online retailer had the highest rankings across 2000 popular Google search terms, beating major high street department stores such as House of Fraser, John Lewis and Debenhams.
ASOS also topped the ranking overall most-searched retailer across both men and women’s fashion. It was followed by House of Fraser, Debenhams, John Lewis, eBay, Next, Amazon, and with Marks and Spencer rounding out the top eight.
The data also shows high-end high street names such as Boden and French Connection are at the bottom of the leader board, only accounting for eight per cent of these search terms analysed.
The Fashion Search Report is a first of its kind, and the brands reported were analysed on a number of different metrics including information architecture, title tagging, domain authority and deeper offsite elements such as back link profiles.
MediaVision chief executive Louis Venter said because the fashion sector is incredibly crowded, a cost-effective new customer acquisition strategy was key to growth.
“One of the best channels to deliver this is through SEO as paid media is getting increasingly expensive year on year and most other channels target existing and not new customers,” he said.
“This report shows the big department stores are consistently winning however it also shows that brands that invest well in SEO are achieving great results and winning market share."