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Retail Gazette Loves: John Lewis (the other John Lewis)


Twitter has seen many wonderful failures from big brands and campaigns, from poor Susan Boyle’s album party #susanalbumparty to the torrent of unforeseen responses to #McDstories.

Our favourite Twitter anomaly however is @johnlewis. You’d be forgiven for thinking this was the Twitter account of the UK’s much loved department store, as most of Twitter have made the same mistake.

In fact, this John Lewis is a “Computer science educator, father of four, social liberal, atheist, and not a retail store.”

Facing a daily tirade of abuse, praise and general enquiries directed at @johnlewisretail, Mr Lewis provides some of the internet’s driest and wittiest responses. Here are a few of our favourites...

As if that wasn't enough for John, he is also often mistaken for a US Congressman, which he deals with in a similar fashion.


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Published on Friday 23 September by Ben Stevens

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