Maplin achieved one of its strongest Christmas trading periods, with like-for-like sales up 4.4 per cent in the six weeks to December 24.
Online sales rose by 29.3 per cent when compared to the previous period, with the technology and electricals retailer attributes to significant investment in its digital channels.
In addition, like-for-like sales were up by 1.4 per cent across Maplin‘s 217 UK stores.
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The retailer said growth was achieved over a number of categories, with popular products including Google‘s Chromecast, Amazon Fire Stick, drones and everyday products like batteries.
“Christmas 2016 has been one of our most successful trading periods and highlights the significant investment we have made across our whole business in the last two years,” Maplin chief executive Oliver Meakin said.
He added: “As we accelerate investment in digital, our people and stores into 2017 we expect to see sales continue to grow, as well as develop other initiatives including the roll out of a new store format and refreshed branding across the estate, which was first trialled at Cambridge Beehive in November 2016.”
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