European Shopper Trends Report: Q2 2017


Bringing you the latest consumer behaviour trends from across Europe

The latest Global Shopper Trends report from ShopperTrak offers key statistical insight into shopper behaviour during the second quarter of 2017.

Europe‘s retailers experienced a slight overall traffic decline of -0.1% Year-on-Year in Q2 2017. Yet some countries, most notably Austria, Ireland and Germany, saw relatively strong footfall uplifts, driven by returning consumer confidence and falling unemployment levels.

There was also evidence of positive sales growth. A star performer was Poland, which experienced an 8.4% increase in retail sales Year-on-Year. Spain too delivered encouraging retail trading, driven by high levels of consumer confidence.

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