Missguided has launched a new range of store mannequins which include “natural stretch marks” and mixed ethnicities in efforts to represent real women.
As part of its #makeyourmark campaign, the mannequins will be featured in both of its stores in Westfield Stratford City and Bluewater Shopping Centre in Kent.
The mannequins of different ethnicities – which also include skin conditions and vitiligo – aims to promote the fashion retailer’s message to “celebrate your flaws” and “f*ck being perfect”, have garnered a great deal of support on social media.
https://twitter.com/DanayiM/status/966328926908928001
Bravo! Fashion brand @Missguided has focused its brand campaigns on encouraging positive body image attitudes and representing diverse ethnic backgrounds. https://t.co/ZsMsq3YmPc
— Laila Shhada (@LailaShh) February 22, 2018
Absolutely loving the mannequins being used in @Missguided #makeyourmark campaign. Such a beautifully brilliant step in the right direction. 👏🏽💕
— Ashley Bash (@thebashstyle) February 22, 2018
However, not everyone has commended the retailer, with some claiming the mannequins don’t go far enough to promote body positivity, all still portraying a single body shape.
Click here to sign up to Retail Gazette‘s free daily email newsletter
