Morrisons’ Nutmeg fashion range to go online

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Morrisons Nutmeg online

Morrisons’ own-brand clothing range Nutmeg is set to be launched on an ecommerce platform, making the brand available online for the first time.

From September, customers will be able to buy Nutmeg clothing through its own website, on mobile devices and in-store click-and-collect.

Customers can also receive rewards online through Morrisons’ loyalty programme.

Morrisons has partnered with cloud commerce platform Kooomo on Nutmeg’s online launch.

As part of the partnership, Kooomo will take care of Nutmeg’s digital operations, including web store management and merchandising, search engine optimisation and social media marketing.

Morrisons launched Nutmeg in March 2013 with babywear and childrenswear, and expanded to womenswear 12 months ago.

Nutmeg’s ranges are sticked in almost 500 Morrisons stores.

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4 COMMENTS

  1. we saw a sweat top in our local morrison they never the size we wanted and we asked if one could be ordered for us the answer was no they only had what they had and didnt know if they would get any more our store is in harwich essex

  2. Men’s wear in Morrisons is a disgrace I bought a polo shirt a few weeks ago for my husband I was asked by a friend if I would pick one up for her husband I’ve been to belle vale + speke in Liverpool both only had socks undies gloves + slippers for men. Uh

  3. Well I’m glad Morrison’s is catching up by selling the nutmeg range online. I buy a lot of clothing from TU Sainsbury online.
    I was pleasantly surprised when visiting our local Morrison’s in Corby that they did a range of clothing.
    And I must say it was far better than Asda’s clothes range their range is awful.
    When do you think that we will be able to purchase the nutmeg online?

  4. Can I buy a ladies top online. Keep checking in the store but so far haven’t been able to get the size I want.

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