Oak Furniture Land appoints new chief operating officer

Oak Furniture Land

Oak Furniture Land has announced the appointment of Alex Fisher as its new chief operating officer to pioneer the retailer’s ambitious growth plans.

With the hardwood furniture chain now opening a new store at a rate of one per month on average as well as a new digital presence in the US market, Fisher will be tasked with driving Oak Furniture Land’s growth in the next 12 months.

Fisher succeeds Terry King who has been promoted to chief executive, with immediate effect.

The news follows Ruth Harrison-Wood joining as chief marketing officer in November, who was drafted in to bolster the retailer’s senior management team.

Fisher was previously chief executive officer at Watchshop and served as a director of Aurum Group.

He has over 20 years of business experience, including stints at Tesco, Walmart, Morrison’s, Clarks and Mothercare.

Fisher said his immediate priority will focus on how Oak Furniture Land can further increase its customer centric focus.

“Re-enforcing the distinctiveness of our already excellent brand and product offer needs to be at the forefront of our focus,” he said.

“A seamless experience across all of our customer touch points will ensure that we’re able to attract and retain both new and existing customers across all markets as we accelerate our global ambitions.”

Oak Furniture Land founder and executive chairman Jason Bannister said: “Alex brings a wealth of multi-channel and international experience which will prepare us for our next phase of rapid growth, and will particularly help strengthen our digital capabilities and overseas opportunities.”

Founded in 2009, Oak Furniture Land now has almost 100 stores around the UK.

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