Online shopping platform Gumtree has announced the introduction of a ratings system, which will allow users to rate buyers, sellers and service providers.
The new ratings system marks the first phase of a major upgrade for the platform after extensive customer research, aiming to increase accountability and “instil greater buyer and seller confidence”.
Gumtree tested the new five-star ratings system last month with a sample of around 4000 users. 70 per cent reportedly gave full five-star ratings.
The first phase of ratings is now available on Gumtree’s website across its “for sale” category, and will soon be launched across other categories and Gumtree’s app.
“Introducing a ratings system is the next step in our evolution as we engage with our users and encourage them to have safe and fruitful experiences on the site,” Gumtree UK general manager Matt Barham said.
“Gumtree is celebrating its 18th anniversary this month, and I am proud that as we did when we launched, we are continuing to challenge the traditional perception of the classifieds industry.”
Get Safe Online chief executive Tony Neate added: “We know that trust and safety between users is key to having a positive online experience.
“We also know that giving users the ability to rate whether or not they had a good experience will mean that Gumtree is a much harder place for fraudsters to operate.”
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