Burberry has unveiled its branding overhaul including a new logo, marking the first change to its design in two decades.
Ricardo Tisci, who was appointed to replace Christopher Bailey as chief creative officer in March, oversaw the overhaul before revealing the new brand identity on Burberry’s Instagram page.
Peter Saville, the designer of the iconic 1979 Joy Division album cover for Unknown Pleasures, was hired by Tisci to pencil Burberry’s new image.
The new design includes an interlocking “TB” monogram, representing the initials of Burberry’s founder Thomas Burberry, alongside a new minimalist logo.
Among the new designs, Tisci also revealed a picture of an email conversation between himself and Saville regarding the collaboration.
“Peter is one of our generation’s greatest design geniuses,” Tisci said.
“I’m so happy to have collaborated together to reimagine the new visual language for the house.”