// Asda has teamed up with Mood Media to re-launch its in-store radio station
// The new radio station will aim to reinvigorate the experience for both shoppers and Asda
// Morning show presented by former Heart FM host & Magic FM presenter Nick Snaith
Asda has re-launched its in-store radio station in a bid to improve customer experience as well as engagement with staff.
The new radio station launched on February 2, and can be listened to at more than 600 stores nationwide and plays two pre-recorded shows daily.
The morning show is presented by former Heart FM host and current Magic FM presenter Nick Snaith.
“[Asda Radio is] a modern, relevant national radio station that delivers content that not only excites and inspires our colleagues, it also creates better engagement with our customers,” Asda chief customer officer said.
“The clever use of targeted playlists, colleague shout outs and inspiration and meal ideas coming from well-known DJs means we have really enhanced the in store experience.”
The radio station is done in partnership with in-store media solutions company Mood Media.