// Sainsbury’s launches reverse vending recycling trial
// Scheme will allow shoppers to return plastic bottles in exchange for money off their shopping
// Trial taking place at Sainsbury’s Braehead store in Glasgow, as well as Lincoln & Hull
Sainsbury’s has become the latest grocer launch a a trial of a reverse vending recycling scheme.
The scheme allows customers to return plastic bottles and drinks cans in exchange for money off their shopping.
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Customers can deposit aluminium drinks cans or plastic bottles up to three litres in size in a machine at the store entrance.
This then provides customers with coupons worth 5p per item that can go towards their shopping.
Up to 500 items can be deposited per visit, which means customers could save up to £25.
The trial is taking place in three Sainsbury’s stores: Lincoln, Hull and the Braehead superstore in Glasgow.
“We’re delighted to offer a new way to help our customers recycle while saving on their shop,” Sainsbury’s brand director Judith Batchelar said.
Sainsbury’s is not the first grocer to offer this service – Morrisons and Iceland have also launched reverse recycling initiatives.
Sainsbury’s trial is the latest in its drive to cut plastic by removing, reusing, replacing and recycling.
The retailer also recently announced it was the first UK supermarket to remove plastic bags for loose fruit, vegetables and bakery items from all stores, offering paper and re-usable bags made from recycled materials.
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