// Flannel’s new 4-floor London flagship will house luxury fashion brands, art installations and regular DJ nights
// This is the retailer’s 45th store in the UK and first in London
Flannels has finally opened its first-ever store in London with a new £10 million Oxford Street flagship.
The 18,000sq ft store houses four storeys of men’s and women’s luxury fashion and accessories including brands such as Off-White, Vetements and Burberry.
The new flagship – which is the Sports Direct-owned retailer’s 45th store in the UK – features a concept floor for services and experiences as well as fixed and guest collaborations and concessions.
An interactive space will showcase immersive experiences and events, including art installations, and customised sneakers will be available by Shoe Surgeon.
The store will also host Flannels Style and Collect service – a click-and-collect service for shoppers including personal styling services with a team member.
To celebrate the launch, US footwear brand Flight Club has opened its first ever UK retail space as a concession on the second floor of the flagship.
The store was designed by Italian studio P con P and its exterior has a three-storey display of digital screens that will host one of the world’s biggest permanent digital public art installations.
Additionally, DJ nights will take place every Thursday and Saturday in the store.
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