// Mothercare extends partnership with Klarna
// The retailer will allow customers to pay for products in instalments
// Mothercare has previously blamed weakened consumer confidence for its financial struggles
Mothercare has extended its partnership with Klarna to introduce new flexible payment options, in a bid to persuade families and new mothers to spend more online and in store.
As part of the extension, Mothercare launched three new payment options: Pay Later, Pay in 3 and Slice it (zero per cent interest), which allows customers to pay for products including cots, clothing and car seats in instalments.
The retailer has previously blamed weakened consumer confidence for its financial struggles, which led the company to taking out a CVA last year.
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“From pushchairs to babygrows, sometimes little ones need things that just can’t wait until payday,” Mothercare global digital & marketing director Donna Storey said.
“We wanted to partner with a business that could help us give families more control over how and when they pay, but also make the shopping experience smoother and less stressful.
“We can’t wait to see how our customers respond to the new products, knowing it will help make their lives just that little bit easier.”
Mothercare is aiming to drive sales with new initiatives, and its partnership with Klarna is one of several projects.
In its first quarter report, the retailer said customers using credit options led to increased basket sizes, but it was not enough to offset a 23 per cent decrease in total UK sales.
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