Hands On with the Adidas store

Adidas London store flagship

Sports giant Adidas opened a four-storey 27,000sq ft space on London’s Oxford Street which it called its “most digital store to date”. With over 100 digital touch points throughout the store and interactive changing room mirrors, Retail Gazette visited to see what all the fuss is about

Hands On with the Adidas store
Hands On with the Adidas store

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