// Very Christmas sales rise 6.1% year-on-year
// Total revenue up 3.2% year-on-year
// Parent company The Very Group recorded overall flat revenue
Very has seen its Christmas sales rise despite sister brand Littlewoods hindering the parent company’s overall festive trading.
In the seven weeks to December 27, the multi-category online retailer recorded a year-on-year sales rise of 6.1 per cent thanks to increased revenue across all of its product categories.
Total revenue increased by 3.2 per cent year-on-year, due to a 22 per cent rise in new credit customers.
READ MORE: Shop Direct formally rebrands to The Very Group
However, parent company The Very Group – formerly known as Shop Direct before it was renamed this week – which also owns Littlewoods, saw its overall revenue remain flat year-on-year, while sales rose 2.5 per cent.
Very reported that fashion and sportswear sales rose 9.6 per cent, while electricals and home sales rose 5.7 per cent and 1.4 per cent respectively.
Meanwhile, Very’s website traffic increased 14.4 per cent year-on-year to 92.5 million, and sales completed from the Very app increased 32.3 per cent.
The retailer also reported a “strong new customer growth” with new credit customers increasing by 22 per cent year-on-year.
“Our team worked tirelessly to give our four million customers an amazing Black Friday and Christmas,” The Very Group chief executive Henry Birch said.
“Following a relatively subdued autumn across the sector, I’m delighted with Very’s strong retail sales growth during the hugely competitive festive period.
“More than at any other time, our customers value being able to spread the cost on the brands they love at Christmas.
“This year we laid on the best and most relevant deals, made them easier to find than ever before through personalised experiences, and offered even greater flexibility for when and how they were delivered.
“We’ll continue this momentum in 2020 as The Very Group, with our rebrand the latest milestone in our company’s long history.
“We’ll continue to build the best possible place to work and, through data and technology-led innovation, help even more customers say yes when it really matters.”
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