How retailers are approaching Back To School season this year

Back to school is usually a one of the largest seasons for retailers however this year the coronavirus outbreak has meant that retailers need to adapt alongside shifting consumer habits as parents prioritise not only practicality but safety.

Back to School season still went ahead this year for retailers despite the uncertainty that remained with schools reopening amid the Covid-19 pandemic. So exactly did did retailers create desirable in-shopping experiences for these uncertain parent?

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How customer service in retail has changed forever

November 24, 2020

To say retail has had a tough year would be an understatement, with the consistent back and forth of non- essential store closures, many...