How retailers are approaching Back To School season this year

Back to school is usually a one of the largest seasons for retailers however this year the coronavirus outbreak has meant that retailers need to adapt alongside shifting consumer habits as parents prioritise not only practicality but safety.

Back to School season still went ahead this year for retailers despite the uncertainty that remained with schools reopening amid the Covid-19 pandemic. So exactly did did retailers create desirable in-shopping experiences for these uncertain parent?

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It’s time to get retail transformation-ready with the help of TalkTalk...

You don’t need us to tell you that the retail world has undergone some pretty major shifts recently, particularly during and in the aftermath...