// Eve Sleep joins Boots for new Christmas launch
// The partnership comes as Eve Sleep seeks to build on the “strong improvement” in trading
Eve Sleep has teamed up with Boots to launch a range of Christmas gifting products in an effort to continue its sales momentum.
The partnership comes as Eve Sleep seeks to build on the “strong improvement” in trading since April.
The online mattress retailer will launch its Well Slept range with Boots in October.
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In the six months to June 30, Eve Sleep narrowed its pre-tax losses to £1.3 million, compared to £6.7 million a year ago.
The retailer is focusing on its digital marketing and improving conversion rates.
Sales dropped by five per cent to £12.2 million during the period, but marketing spend accounted for just 25.3 per cent of those sales, compared to 51 per cent a year ago.
Eve Sleep posted a positive EBITDA in May and June, which it said was “markedly ahead of board expectations”.
Earlier this month, the business raised full-year revenue expectations to £22 million and said on Tuesday that underlying EBITDA losses would come in lower than the board’s previous forecast.
Despite this, the “heightened economic uncertainty is likely to persist” as the Covid-19 pandemic continues to affect trading.
Eve Sleep chief executive Cheryl Calverley said the first six months of the year had been “a highly unusual and complex trading period”.
However, Eve Sleep had benefited “significantly” from the shift to online shopping during lockdown.
“The focus now is on building towards a longer-term growth plan as we draw closer to our goal of securing a base as a sustainable, profitable business,” Calverley said.
“We do not expect this to be easy, and 2021 like 2020 may well bring both challenges and opportunities as economies shift, consumers reset and competitors rebuild.
“However, I have confidence in our brand, our products, our customer experience and most importantly, our team that we are now well set up to capitalize upon whatever opportunities the next few years may bring.”
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