// Calvin Klein hires new global chief marketing officer
// Linh Peters will oversee all aspects of Calvin Klein’s consumer marketing organisation
// Peters joins from Starbucks, where she was vice president of loyalty and partnerships
Calvin Klein has hired a new global chief marketing officer to drive brand experience, product marketing and data-driven marketing innovation.
Linh Peters will join office on November 2, and will also oversee all aspects of Calvin Klein’s consumer marketing organisation.
Peters joins from Starbucks, where she most recently served as vice president of loyalty, partnerships and licensed stores product and marketing.
READ MORE: Prada hires ex-Calvin Klein CCO Raf Simons as co-creative director
She was responsible for overseeing the brand’s loyalty program and all digital consumer engagement strategies and marketing.
Prior to this, she was Starbucks’ vice president of brand and product marketing.
Peters has also worked at US tech giant Best Buy as head of global retail.
Calvin Klein’s current acting chief brand officer Greg Stogdon and acting chief marketing officer J.D. Ostrow will continue to work with the brand.
Stogdon and Ostrow will work with Peters to continue to build on the brand positioning and creative direction that they have established over the last year.
Peters’ appointment comes alongside the recent appointment of Jacob Jordan as global chief merchant and product strategist.
Click here to sign up to Retail Gazette‘s free daily email newsletter
