How will retailers trade through the pandemic this Black Friday?

Black Friday Singles Day Amazon Alibaba online shopping sales discounting promotional pricing covid-19 pandemic lockdown

Black Friday, a US shopping holiday that has gained traction in the UK in recent years, is an opportunity for retailers to drive sales in the lead-up to Christmas. But as the Covid-19 pandemic has brought new challenges, how are retailers going to fare this Black Friday?

How will retailers trade through the pandemic this Black Friday?

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