// The Original Factory Shop launches brand new transactional website for the first time
// Currently the online offering focuses on the retailer’s beauty range, with new categories to be added in the coming weeks
// The new website also has a “Reserve & Collect” service which is available at The Original Factory Shop’s 166 stores nationwide
The Original Factory Shop has branched out to direct-to-consumer ecommerce for the first time with the launch of a brand new transactional website.
The discount retailer said the site would complement its 166 stores across the UK.
Through the site, customers are now able to buy over 350 products from The Original Factory Shop’s beauty range.
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The launch of the new website comes just in time for the Christmas trading season, and in addition to existing brands sold in stores, The Original Factory Shop has introduced new brands for its online offering – such as Yves Saint Laurent, Hermes and Gucci.
The Original Factory Shop plans to launch further categories on its transactional website in the coming weeks.
In addition to the online shopping service, The Original Factory Shop launched a new “Reserve & Collect” service which is available at its stores nationwide.
The new service allows customers to browse products online across categories including heating, homeware, electrical, cleaning, beauty and toys – free of charge and then collect and pay for these items at their local store.
“Our shops have sat in the heart of local communities for over 50 years and we’re now excited to offer customers the big brand savings from the comfort of their own home,” The Original Factory Shop brand and customer director Oliver Peck said.
“With the launch of our fully transactional website, we can now reach bargain hunters all over the country to bring them the best deals on a range of our products.
“We are continuing to develop the offering and aim to bring lots of products to customers soon.
“In addition to shopping for selected products online, our new site also offers a seamless experience to customers who can now also view a range of products across all categories at each bricks and mortar store.”