// Very.co.uk posts rise in sales during the Christmas trading period
// Total sales climbed by 25.2% in the 7 weeks to December 25
// It benefited from a 25.5% uplift in its number of new customers in the period
Very.co.uk has recorded a rise in sales during the Christmas trading period thanks to the rise in online shopping.
Total sales climbed by 25.2 per cent in the seven weeks to December 25.
The company said some of its best performing categories included home and electrical where sales increased by 46.2 per cent and 44.8 per cent respectively.
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Very, which is owned by The Very Group, benefited from a 25.5 per cent uplift in its number of new customers in the period and a 49.7 per cent increase in website visits.
In addition, sales via the Very mobile app were up 33 per cent year-on-year.
Retail sales for the Black Friday period which ran from November 6 to December 2 were up 25.8 per cent and web traffic up 55 per cent year-on-year, representing Very’s “best ever Black Friday period”.
Meanwhile, group retail sales grew 18.1 per cent in the seven weeks to December 25 when sister brand Littlewoods’ sales were included.
Very said its performance was supported by its new fulfilment centre, which processed 3.9 million orders.
“We are delighted with Very’s outstanding performance, which shows UK families were more determined than ever to celebrate this Christmas, despite all the challenges of 2020,” The Very Group chief executive Henry Birch said.
“Because we sell everything our customers could possibly want except food, are online only and offer a range of payment options, we were perfectly placed to help a record number of people make the most of the festive period.
“Christmas shopping started early at Very and our committed team worked tirelessly to deliver for our customers.
“Continued appetite for entertaining the family and home improvement during the pandemic resulted in strong growth across our electrical and home categories, in particular.
“While the economic picture remains unpredictable, we have strong momentum as we begin the year. I believe our resilient, flexible and proven business model, which is online, multicategory and offers customers flexible payment options, will continue to help us thrive in 2021.”
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