Wednesday, January 27, 2021

What’s next for Superdry now that Julian Dunkerton has returned?

Superdry boardroom Julian Dunkerton covid-19 pandemic lockdown James Holder

Superdry’s boardroom battle in 2019 resulted in Julian Dunkerton returning as interim CEO. A leadership reshuffle last month saw him become permanent CEO, effectively cementing his return to the fashion retailer he co-founded. Retail Gazette analyses at how he plans to turn Superdry around.

Superdry boardroom Julian Dunkerton covid-19 pandemic lockdown James Holder

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