Thursday, June 30, 2022

Is Lidl focusing too much on stores and not enough online?

Lidl Christian Härtnagel bricks-and-mortar expansion covid-19 pandemic lockdown online shopping

The British arm of Lidl recently posted a £25.2m loss. Although this was for the year before the Covid-19 crisis, the German retailer has since launched a £1.3bn investment plan to hire more staff and expand its UK store estate. But is this is the right move at a time when online shopping is rife?

Is Lidl focusing too much on stores and not enough online?

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