// N Brown to add several new third-party brands to its platform
// This is part of a long-term strategy to focus on its five core fascias: Jacamo, Simply Be, JD Williams, Ambrose Wilson and Home Essentials
// In the autumn, N Brown will relaunch in-house brands Slimma, Snowdonia and Dannimac on its Ambrose Wilson website
N Brown has reportedly announced it will launch several new third-party brands to its platform, including Finery, Nobody’s Child and Wrangler.
Finery will launch on Simply Be this month, while Nobody’s Child is set to launch on the site in April, Drapers reported.
Both womenswear brands will be available in size 20 upwards, exclusively to the plus-size womenswear brand.
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Denim brand Wrangler will also join Simple Be’s website later in the year – also in inclusive sizes.
N Brown closed down the website of lingerie retailer Figleaves in February, as part of the company’s long-term strategy to focus on its five core fascias: Jacamo, Simply Be, JD Williams, Ambrose Wilson and Home Essentials.
Figleaves moved onto the Simply Be site last week.
Meanwhile, womenswear brands Phase Eight, Studio 8 and Damsel in a Dress will launch on JD Williams over the next two months, and French Connection, Sonder, Khost and Selected Femme will be added in the summer.
“These add to our existing suite of third-party brands, which we know already resonate well for our JD Williams customer, such as White Stuff, Monsoon, Seasalt, Tommy Hilfiger, Superdry, Accessorize, Joules, White Stuff and Joe Browns,” N Brown retail chief executive Sarah Welsh said.
“These curated brands, alongside our refreshed in-house designed product are selected with our customer in mind to inspire and delight her through an ‘Emporium of Discovery’ style digital proposition.”
Elsewhere, Jacamo will be adding clothing brands 11 Degrees, G Star and Nanapuri onto its site later this year.
In the autumn, N Brown will relaunch in-house brands Slimma, Snowdonia and Dannimac on its Ambrose Wilson website.
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